Research and Planning - Advert: Advert Information

What info will you include in your advert? 

• Name of artist  - Lamarr Carter

We decided on this name as this is the artist's real name suggesting he has no alter ego and is just a humble innocent young rapper aiming to be successful. We believe this name suggests his true personality and characteristics by showing his true self to his fans.

• Name of album  - Tribulations

We decided on this album name as Tribulations means a cause of great trouble or suffering. In this album he will reveal the struggle he has been through to get where he is today. The album will show the audience his life story and what he has been through, therefore, building a relationship and connection with his fans.

• Date of debut  - 5th February 2016

This date was chosen as we thought it would be the right time to release an album. By picking the 5th February the artist will have a month before to prepare for the release of his album. This will also build tension for the audience eagerly waiting for the album.

• Key singles  - 'No Role Modelz', 'Loose Ends' and 'Bad For You'

We decided to use these key singles as these are the songs on the album which we believe will appeal the most to the audience. This is because the name of these songs are most enticing which will ensure the audience will be interested.

• Explicit/ parental advisory:

We have decided to add an explicit label to the album as there will be explicit language involving swearing and sexual content. This will not be suitable for the audiences younger than 18, however, will be able to purchase a clean version of the album.

• Record label - SONY MUSIC

We have chosen this record label as this is a very extremely successful company with artist's such as Chris Brown which link to ours significantly.

• Available streaming and downloads – iTunes, Spotify, Tidal 

We have picked these institutions to download from as these are the biggest companies which are the most successful internationally. Therefore, by having our songs available on these websites will ensure success in selling our music video.

• Costume, hair and make-up:

We have decided to dress our artist up in simple clothing, e.g. plain t-shirts, tracksuits. This is because we want to portray the fact that the artist is just as ordinary as any other person. Hair neat and freshly cut. No make-up as our artist is male.

• Cinematography:

We have decided that the most suitable shots are close-ups or medium shots as it is important to show the artist image. This will be more appealing for the audience and likely to guarantee more sales of the album. Therefore, we have decided to capture these images through close-ups an medium shots as this will be suitable for our advert campaign.

• Setting of image:

We have decided to capture images in low-key lighting with preferably colours like black and white as this is what tends to be shown in the Hip-Hop/Rap genre. We hope to create an image which is quite plain and against a plain wall to create this idea. 

• Lighting and colour:

We decided in using low-key lighting and using colours such as blacks, whites, greys, and browns. This will give the mysterious atmosphere that we wish to create for our audience. Although we will have low key lighting there will still be a main focus on the artist image which will be what attracts the audience the most.