Research and Planning - Digipak: Identifying conventions and analysing existing digipaks

Purpose:

• Includes key information for the audience to be aware of. 
• Promotion of album for artist.
• Gets the audience engaged again with the artist, not forgotten about etc.
• Create bonds between the artist and audience. 

Generic Conventions:

• Album title
• Artist name
• Artist image
• Track List
• Explicit label

Impact of the digipak:
The impact of the digipak is that it creates a stronger bond between the fan base and the artist as well as making the audience feel more connected. Also, the digipaks creates a commodity for the artist as you are able to buy into the artist's life style.

I analysed an existing digipak similar to the one I wish to create:

From analysing this digipak it is clear that it is conventional to it's genre of Hip-Hop. This is because the artist image is in black and white suggesting power and prestige where he is portrayed as a mysterious artist. Using the colours black and white, helps build a contrast which is bold. The only colour used on this digipak is the gold 'X' which suggests a mystery within the album.It is conventional to use black and white within a Hip-Hop campaign and by using only one colour which is gold, suggests how powerful this artist is. 

Emine also analysed a digipak:

Idea's I have taken from this research:

From looking into digipaks I have taken many ideas from them. The general conventions are artist image which I wish to also add into my digipaks. I also wish to follow the convention of the simplicity of the digipak where Chris Brown only has a simple 'X' on his cover and not his artist name. This suggests he is already famous enough and does not need this. I wish to follow the convention of making the album title and the artist image the main focus of my digipak also having the artist name as my artist is not as successful as Chris Brown to not have one.