Research and Planning - Advert: Creative brief

Date: 11/12/2015

Album Title/Artist: ‘Tribulations’ by Lamarr Carter

Project Manager: Katie Yiacoumi and Emine Ibrahim

Release Date: 5th February 2016

Product Overview: Who are they?

Lamarr Carter is a young German/African-American born rapper who was brought up in north Carolina America. His career started as a young man rapping for fun in high school. Lamarr realised that people started to enjoy listening to the music he was creating, this drove him into doing everything he could to make it in the music industry. Along with his passion new born passion for music, Lamarr came out with two mix tapes in one year which went viral all over the internet. This captured the attention of representatives at record label ‘Roc Nation’ and also led to him being signed and releasing his first album. The album did just as well as both the mix tapes and brought him a larger fan base. There is a high demand for new music from Lamarr since his success has brought new listeners who cant wait to hear what he has to say.

The magazine advert concept: What it is?

For our artist Lamarr Carter we need a magazine advert which will attract the audience immediately. With the star image being the main focus of the advert, it will help the audience to understand  who he is and what he is promoting. The simplicity of the advert will give the audience the idea that Lamarr Carter is quite transparent artist who is able to reflect his views freely. The use of cold colours will enable us to portray this image.

Why are we doing it?

Due to his first album being released over a year ago, his second album is in high demand which suggests the significance of this magazine advert. This will be an important stage in Lamar’s career as he will need to be more successful with his second album, than he was with the first. This advert will promote Lamarr Carter’s album on a large scale ensuring success. This will be the main promotion for his album and we hope to see these adverts on TV, billboards, magazines, newspapers etc. Also, through the use of synergy will make the campaign much more successful as a number of organisations are combining making it a wider campaign.

Comparable products:

Both these adverts can compare to what I plan to create for my final advert. This is because they both include dark colours and the artist is the main focus in this. The biggest writing on the advert is the artist's name, the album name and the release date. This suggests that the artist does not need to promote anything else as they already have a loyal fan base. Therefore, I hope that our advert is able to be clear and simple for our audience to understand the main focus.

Audience Reaction:

We hope that the audience will clearly understand the representation of our artist. We hope to attract a positive reaction from the audience and for our artist to gain a successful career from this. Also, we want to create a loyal fanbase who will understand this genre of music and is able to relate with the artist.

How will we know it worked?

This will be evident through the number of sales our artist gains. By looking at the figures it will be clear if our artist has been successful. Also, the media will play a huge role in this as they will be writing articles and following our artist around which will prove that our artist has become successful. Also, the number of followers our artist will gain on social media will show how much publicity our artist has gained. 

Launch dates:

Press campaign: 10th January 2016

TV Launch: 30th January 2016

Album Release: 5th February 2016