Planning: Artist Image

Genre Ideas:
Our genre is Hip-Hop/Rap which we will tend to follow the conventions as well as challenge them. Our artist's will be reflective of artist's in the Hip-Hop genre, e.g. Kendrick Lamar, Drake and Tyga. This will ensure our artist has the right conventions to take on this genre. However, every artist has their own beliefs and opinions in which may differ to other artists even if in the same genre. This may mean our artist may challenge some of the conventions in the Hip-Hop/Rap genre.

Morals and Values:
We want our artist to portray morals and values that will influence the audience a positive way. We wants our artist to be able to have opinions and views in politics as well as the music industry. Also, our artist will be able to express themselves freely without the influence in following a certain 'image'.


Media perceptions:
Our artist will be portrayed in the media as a successful performer who is able to express originality within the mainstream genre of Hip-Hop. Due to the artist's own ideologies the media perception will express his own niche personality within Hip-Hop. The media perceptions should always stay positive for the audience to stay loyal to their artist.



Similar artists:
                                                                                                                         Tyga:

Tyga, Drake and Kendrick Lamar are all artist's similar to the one we wish to create. They have a certain image within the way they dress e.g. gold chains, sun glasses and hats/caps. This suggests the convention to the Hip-Hop industry. They portray confidence when performing and are extremely successful with their music. Tyga is a rapper which relates to my artist 'J-Cole' who is also a rapper. Tyga tends to also wear hats, sun glasses, chains and grills in his teeth which is also conventional to the Hip-Hop genre. All artist's also portray their own views on Twitter where they also engage in the problems in the world. Also, in his lyrics he states he is religious a number of times by stating 'I pray to god he forgave me' suggesting his morals and values.

Drake:                                                                          Kendrick Lamar:

My artist:

Name: Khaled Jaffer
Age: 21
Ethnicity: Mixed Race
Costume: He will be wearing a plain T-shirt (white) to portray purity and innocence. Gold chain around his neck and trainers to follow the conventions of a Hip-Hop/Rap music video.
Gender stereotype of role: He will portray the artist stereotypical to the Hip-Hop/Rap genre. He will be masculine and confident also.
Body language and facial expressions: The artist will have confident body language whilst rapping and also be confident around females. He will stand upright to portray his masculinity. The facial expressions in the music video will be quite laid back and cheeky as we want the audience to see his presence as something that is naturally effective and dominant, meaning that he is in control.
Role within music video: He will play the main artist who is interested in the female, however, she is not interested in him. He then finds another female at the end of the video.