Planning: Editing

Editing is the different techniques used to put a clip together which attach different scenes to one another. By using different edits, the audience will stay engaged with the music video. Editing is one of the most important elements when creating a music video as without this the video will be boring and not effective disengaging the audience from it. These are some of the edits my group plan to use. 

Kaleidoscope editing:

Using kaleidoscope editing will allow us to give our music video an abstract side to it. By placing more than one frame of the same footage, it will capture the audiences attention, making them want to see even more. This edit will also be beneficial to us because it will allow us to create suspense and confusion within the narrative of our music video which is much needed in order for it to be successful. This type of edit is unique which will add an element of excitement to our music video. 

Slow motion:

Slow motion editing will be used within our music video to emphasise key parts of our narrative that we would like to stand out for our target audience. Making these key elements from the narrative stand out using the slow motion edits will allow the audience to grasp a better understanding of the narrative we have created and the type of message we are trying to put across. 

Projection:

When thinking about creating our product we decided to bring two worlds into one by using the idea of projection. As we display our artist’s star image we will run a projection of extra footage of them lip syncing as the narrative unfolds amongst them. This is a really intriguing way for the artist and audience to connect as they are both seeing the same story. It also shows a clearer side to the artists morals and the message behind the music. 

Fast editing:

Fast editing will be used in my music video when the pace of the music picks up. The fast the music plays the faster our edits will be. Also, on a beat drop the edits will also be fast to create a 'hype' around the song for the audience. Fast editing also creates suspense making the audience more engaged and willing to watch the rest of the music video. 

Jump Cut:

Jump cuts will be used in my music video in order to keep a constant change of edit rather than one long shot. By jump cutting the shots, will draw attention to the process of filmmaking. This can be used in a strategic and creative way when making the music video. This can also focus the audience on the narrative of the story by using this edit as it draws immediate attraction. 

Overall, these are some of the edits we believe should be used as they would be the most effective in making our music video. This will also ensure us success and publicity when the music video is released.