Research and Planning - Advert: Drafts of Advert

As a group, we created drafts for our advert in order to get a rough idea on what we want to create for our final idea. We also asked for feedback so we could look at the positives and negatives of our draft. With this feedback, we was able to then create the next draft after this to improve.

This is our first draft:

This is some of my feedback:

Positive:

• Clear information on the album availability etc.
• Consistency in theme colours etc with the digipak.
• Ratio and the framing of the picture is perfectly executed.

Negative:

• Easier to know who is the artist in the image.
• Better typography needs to be included and remove the white areas around logo.
• Make the artist name stand out more.

This is our second draft:

This is some of my feedback:


Positive:

• Typography unique 
• Main focus is artist

Negative:

• Abit dull
• Picture should look more meaningful

Research and Planning - Digipak: Drafts of digipak

As a group, we created drafts for our digipak in order to get a rough idea on what we want to create for our final idea. We also asked for feedback so we could look at the positives and negatives of our draft. With this feedback, we was able to then create the next draft after this to improve.

This is our first draft:

This is some of my feedback:

Positives:

• Images are good.
• Clear theme.
• Consistency in overall style.

Negatives:

• Artist name bigger.
• Try and arrange faces a little better.
• Typography on the back.
• Information missing.

This is our second draft:

This is some of my feedback:

Positives:
- Colours are consistent
-Clear artist image

Negatives:
-Put same effect from the front on the back.

-Tracklist typography clearer

-So much cloud, what is the purpose of this? 

-Doesn't look like the same campaign, top two to the bottom two.

Planning: Editing

Editing is the different techniques used to put a clip together which attach different scenes to one another. By using different edits, the audience will stay engaged with the music video. Editing is one of the most important elements when creating a music video as without this the video will be boring and not effective disengaging the audience from it. These are some of the edits my group plan to use. 

Kaleidoscope editing:

Using kaleidoscope editing will allow us to give our music video an abstract side to it. By placing more than one frame of the same footage, it will capture the audiences attention, making them want to see even more. This edit will also be beneficial to us because it will allow us to create suspense and confusion within the narrative of our music video which is much needed in order for it to be successful. This type of edit is unique which will add an element of excitement to our music video. 

Slow motion:

Slow motion editing will be used within our music video to emphasise key parts of our narrative that we would like to stand out for our target audience. Making these key elements from the narrative stand out using the slow motion edits will allow the audience to grasp a better understanding of the narrative we have created and the type of message we are trying to put across. 

Projection:

When thinking about creating our product we decided to bring two worlds into one by using the idea of projection. As we display our artist’s star image we will run a projection of extra footage of them lip syncing as the narrative unfolds amongst them. This is a really intriguing way for the artist and audience to connect as they are both seeing the same story. It also shows a clearer side to the artists morals and the message behind the music. 

Fast editing:

Fast editing will be used in my music video when the pace of the music picks up. The fast the music plays the faster our edits will be. Also, on a beat drop the edits will also be fast to create a 'hype' around the song for the audience. Fast editing also creates suspense making the audience more engaged and willing to watch the rest of the music video. 

Jump Cut:

Jump cuts will be used in my music video in order to keep a constant change of edit rather than one long shot. By jump cutting the shots, will draw attention to the process of filmmaking. This can be used in a strategic and creative way when making the music video. This can also focus the audience on the narrative of the story by using this edit as it draws immediate attraction. 

Overall, these are some of the edits we believe should be used as they would be the most effective in making our music video. This will also ensure us success and publicity when the music video is released.

Evaluation: Question 4) How did you use new media technologies in the construction and research, planning and evaluation stages?

Research and Planning - Digipak: Creative brief

Date: 11/12/2015

Album Title/artist: ‘Tribulations’ by Lamarr Carter

Project Manager: Emine Ibrahim and Katie Yiacoumi

Release Date: 5^th February 2015

Product Overview:

Lamarr Carter is a young German/ African American, born rapper who was brought up in North Carolina, America. His career started as a young man rapping for fun in high school. Lamarr realised that people started to enjoy listening to the music he was creating, this drove him to doing everything he can to make it in the music industry. Along with his new born passion for music, Lamarr came out with 2 mix tapes within a year which went viral all over the internet. This captured the attention of representatives at the record label Roc Nation and also led to him being signed and releasing his first album. The album did just as well as both of his mix tapes and brought him a larger fan base. There is a high demand for new music from Lamarr since his success has brought new listeners who can’t wait to hear what he has to say.

The Album Concept:

What is it?

We want to create an album cover which is quite simplistic but intricate. We will show his star image in a way which is not over dramatic but still distinctive. Our goal is to please our loyal audience that we already have and also attract new people to the artist’s music. We want the theme of our album to match with the theme of our music video we will be making for ‘No Role Modelz’. The album will be very honest and reflect real life situations that Lamarr has been through, so really just letting his fans witness his life story through music. The concept of the album aims to engage listeners into knowing the ins and outs of our artists climb to success.

Why are we doing it?

Our goal with Lamarr Carter is to bring him to a new forefront of international success. As an artist with quite a niche audience we would like to make sure that this campaign brings him a new type of audience and also helps people outside of his target audience understand him more as a person. So a main purpose of ours will be to attract our audience with the type of colours, images and typography we use within our campaign. As a team working on this campaign it is important that the themes of the artist and their music run throughout the digipak as this plays a vital role on the audiences reaction and opinion. Themes such as love, envy, struggle, crime and poverty will run through the album, this is important to point out because the audience we are trying to reach for may be able to relate to them which will then entice them to endure in the products we are creating. 

Audience demographics:

• Target Audience: 16-25 as we have found from previous research such as the questionnaires that this is the most popular ages to listen to Hip-Hop/Rap .
• Gender: Both genders appeal to our genre as the themes in Hip-Hop/Rap appeal to both genders e.g. love/struggle.
• Social Category: C-E as our genre relates to the lower class as the categories above C tend to listen to more classical music. 

Comparable Products:
Both these digipaks can compare to what I plan to create as my final digipak. This is because the artist is the main focus on both digipaks. The colours are dark and there is low-key lighting which set the mysterious atmosphere for the album. On both digipaks the only information on there is the album title. This suggests that this is the only important factor, and the name of the artist is not displayed suggesting that the artist is already powerful enough.

How will we know it worked?

We will know it worked through the number of sales our artist gains. By looking at the figures it will be clear if our artist has been successful. Also, the media will play a huge role in this as they will be writing articles and following our artist around which will prove that our artist has become successful. Also, the number of followers our artist will gain on social media will show how much publicity our artist has gained. 

Launch dates:

Press campaign: 10th January 2016

TV Launch: 30th January 2016

Album Release: 5th February 2016